Account Manager  

  • Identify new clients and build long-term relationships with clients. 
  • Upsell products and services. 
  • Work with sales and marketing teams to prepare presentations and sales pitches. 
  • Collaborate with the marketing team to design marketing strategies and media proposals. 
  • Handle client communications and write client reports. 
  • Communicate client agendas to other staff members. 

Project Manager 

  • Creating and communicating a project plan, schedule, and budget. 
  • Assigning tasks and deadlines. 
  • Scheduling frequent check-ins. 
  • Clearing roadblocks. 
  • Escalating challenges when necessary.  Analyzing risks to the project and dealing with changes in project’s scope. 
  • Providing status reports to executives. 
  • Managing project scope. 
  • Contributing to client proposals and quotes. 
  • Assessing and evaluating project success. 

UX Designer 

  • Plan and conduct user research and competitor analysis. 
  • Interpret data and qualitative feedback. 
  • Create user stories, personas, and storyboards. 
  • Determine information architecture and create sitemaps. 
  • Create prototypes and wireframes. 
  • Conduct usability testing. 

Content Writer 

  • Develops, edits, and publishes content. 
  • Email marketing campaigns. 
  • Advertising campaigns. 
  • Social media posts. 

Designer 

  • Identify design/ branding.  
  • A brand logo, iconography, colour scheme, typographic selections and the treatment of imagery compiled in a style guide 

Developer is responsible for creating content such as: 

  • Photography 
  • Illustration 
  • Web Links 
  • Icons 
  • Videos  
  • Social Media Content 

 

 

RACI Chart: 

responsible (R), accountable (A), Consulted (C) and Informed (I).  

  • Responsible: Those who do the work to achieve the task 
  • Accountable: The final approving authority overseeing the correct, thorough completion of the deliverable or task 
  • Consulted: Those whose opinions are sought; typically subject matter experts with whom there is two-way communication 
  • Informed: Those who are kept up to date on progress, often only on completion of the task or deliverable, and with 

 

  Account Manager  Project Manager  UX Designer  Content Writer  Designer  Developer 
Timeline  A  R  C  C  C  C 
Budget  C
 		 A/R
 		 C
 		 C
 		 C  C
 
Sitemap  C
 		 A
 		 R
 		 C
 		 C
 		 C
 
Wireframs  I
 		 A
 		 R
 		 C
 		 C
 		 C
 
Copy deck  I
 		 A
 		 C
 		 R
 		 C  C
 
Style Guide  C
 		 A
 		 R
 		 I
 		 R
 		 I
 
Keyword Research  C
 		 C
 		 A
 		 R
 		 C
 		 C
 
Coding  I
 		 A
 		 C
 		 C
 		 I
 		 R
 
QA Testing  C
 		 A
 		 R
 		 C
 		 C
 		 C
 
Client Meetings  R
 		 A
 		 C
 		 C
 		 C
 		 C